Work

The Impact of Feelings on Ad-Based Affect and Cognition

Year: 1989

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224378902600106

Authors: Marian Chapman Burke, Julie A. Edell

Institution: Duke University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2326996902

FWCI: 30.48

Cites: 24

Cited by: 630

Related to: 9