Work

Does Gender Contribute Moderating Effect in Brand Equity Model

Year: 2012

Type: article

Study design: Observational Study

Authors: Teck Ming Tan, Su-Mae Tan, William Lee, Michelle Bee, Fang Ong, Tze Wei Liew

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Reduced inequalities, Gender equality

Open Access status: closed

OpenAlex ID: W2327213898

FWCI: 1.462

Cites: 64

Cited by: 5

Related to: 10