Work

A Loyalty Group Segmentation Model for Brand Purchasing Simulation

Year: 1978

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224377801500308

Authors: Martin K. Starr, Joel R. Rubinson

Institution: Columbia University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2327264015

FWCI: 2.257

Cites: 8

Cited by: 54

Related to: 10