Work

Service-Dominant Logic for Marketing

Year: 2011

Type: article

Source: Marketing ZFP

DOI: 10.15358/0344-1369-2011-2-98

Author: Michaela Haase

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2327488368

FWCI: 14.84

Cites:

Cited by: 42

Related to: 10