Work

Substitution in Use and the Role of Usage Context in Product Category Structures

Year: 1991

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224379102800303

Authors: S. Ratneshwar, Allan D. Shocker

Institutions: University of Florida, University of Minnesota

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2327707012

FWCI: 25.33

Cites: 56

Cited by: 370

Related to: 8