Work

Measuring the Short-Term Effect of In-Store Promotion and Retail Advertising on Brand Sales: A Factorial Experiment

Year: 1991

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224379102800207

Authors: Albert C. Bemmaor, Dominique Mouchoux

Institution: École Supérieure des Sciences Économiques et Commerciales

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2327795643

FWCI: 11.67

Cites: 19

Cited by: 149

Related to: 10