Work

Audience Involvement Effects on the Information Processing of Umbrella Print Advertisements

Year: 1987

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1987.10673080

Authors: James H. Leigh, Anil Menon

Institution: Texas A&M University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2327900779

FWCI: 10.83

Cites: 25

Cited by: 46

Related to: 10