Gender-Moderating Effect on e-Shopping Behavior: A Cross-Cultural Study of the United States and Saudi Arabia
Year: 2016
Type: article
Study design: Observational Study
Source: Journal of Global Marketing
Institutions: Wayne State University, King Saud University, University of Toledo
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2327978032
