Work

The Obama Effect: An Exploratory Study on Factors Affecting Brand Recall in Online Games

Year: 2010

Type: article

Study design: Observational Study

Source: International Journal of Trade Economics and Finance

DOI: 10.7763/ijtef.2010.v1.1

Authors: H.K. Leng, S.L. Quah, F. Zainuddin

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2328066513

FWCI: 0.95

Cites: 6

Cited by: 10

Related to: 10