Work

Affect, Cognition and Social Behavior

Year: 1991

Type: article

Source: Journal of Marketing Research

DOI: 10.2307/3172815

Authors: Dipankar Chakravarti, Klaus Fiedler, Joseph Forgas, Guy Claxton

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2328079414

FWCI: 110.7

Cites:

Cited by: 813

Related to: 10