Work

Mirror, Mirror, on the Wall, What's Unfair in the Reflections on Advertising?

Year: 1987

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298705100307

Author: Morris B. Holbrook

Institution: Columbia University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2328094565

FWCI: 20.49

Cites: 33

Cited by: 217

Related to: 10