Work

The Major Tasks of Marketing Management

Year: 1973

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224297303700407

Author: Philip Kotler

Institution: Northwestern University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2328099192

FWCI: 6.802

Cites:

Cited by: 177

Related to: 10