Work

Effets de la région d'origine, du produit, de la marque et de leurs congruences, sur l‘évaluation des consommateurs: application aux produits agroalimentaires

Year: 2005

Type: article

Source: Recherche et Applications en Marketing (French Edition)

DOI: 10.1177/076737010502000402

Authors: Philippe Aurier, Fatiha Fort

Institutions: Université Montpellier 2, Montpellier Interdisciplinary center on Sustainable Agri-food systems: social and nutritional sciences

Language: French

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: closed

OpenAlex ID: W2328189692

FWCI: 6.383

Cites: 75

Cited by: 68

Related to: 10