Work

Co-branding: clarification du concept

Year: 2001

Type: article

Source: Recherche et Applications en Marketing (French Edition)

DOI: 10.1177/076737010101600404

Authors: Jean-Jack Cegarra, Géraldine Michel

Institution: IAE Paris - Sorbonne Business School

Language: French

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2328277489

FWCI: 4.737

Cites: 43

Cited by: 70

Related to: 10