Work

Life-Style Segmentation in Apparel Marketing

Year: 1977

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224297704100413

Authors: Elizabeth A. Richards, Stephen S. Sturman

Institution: RCA (United States)

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2328483697

FWCI:

Cites: 1

Cited by: 45

Related to: 10