Work

The Influence of the Product Package on Functional and Symbolic Associations of Brand Image

Year: 2009

Type: article

Source: Recherche et Applications en Marketing (English Edition)

DOI: 10.1177/205157070902400203

Author: Gaëlle Pantin-Sohier

Institution: Université d'Angers

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2328580895

FWCI: 3.111

Cites: 76

Cited by: 48

Related to: 10