Work

Models for Pricing Decisions

Year: 1978

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224377801500312

Authors: Kent B. Monroe, Albert J. Della Bitta

Institutions: Virginia Tech, University of Rhode Island

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2328825145

FWCI: 22.57

Cites: 24

Cited by: 120

Related to: 10