Work

Realism in Pricing Analyses

Year: 1966

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224296603000206

Author: Theodore E. Wentz

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2328829076

FWCI:

Cites:

Cited by: 9

Related to: 10