Work

Advocacy Advertising and Large Corporations

Year: 1977

Type: article

Source: Journal of Marketing

DOI: 10.2307/1250246

Authors: Robert J. Holloway, S. Prakash Sethi

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2328834309

FWCI: 15.71

Cites:

Cited by: 102

Related to: 10