Work

A Psychological View of Advertising Effectiveness

Year: 1949

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224294901400107

Author: Ernest Dichter

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2328836201

FWCI:

Cites:

Cited by: 33

Related to: 10