Work

Book Review: Market Behavior and Executive Action

Year: 1958

Type: book-review

Source: Journal of Marketing

DOI: 10.1177/002224295802200315

Authors: Richard M. Clewett, Wroe Alderson

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2328987876

Cites:

Cited by: 363

Related to: 6