Work

Correlates of Consumer Susceptibility to Coupons in New Grocery Product Introductions

Year: 1980

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1980.10673328

Authors: Jesse E. Teel, Robert H. Williams, William O. Bearden

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2329009452

FWCI:

Cites: 7

Cited by: 83

Related to: 10