Work

What Is Meant by Services?

Year: 1966

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224296603000407

Author: John M. Rathmell

Institution: Cornell University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2329210187

FWCI:

Cites: 2

Cited by: 487

Related to: 10