Work

La segmentation en marketing industriel

Year: 1987

Type: article

Source: Recherche et Applications en Marketing (French Edition)

DOI: 10.1177/076737018700200403

Author: Bertrand Saporta

Institution: Université de Bordeaux

Language: French

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2329293947

FWCI:

Cites: 30

Cited by: 7

Related to: 10