Work

Konsumentscheidungen bei Vertrauenseigenschaften

Year: 2001

Type: article

Source: Marketing ZFP

DOI: 10.15358/0344-1369-2001-3-188

Authors: Tino Bech-Larsen, Klaus G. Grunert

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2329982153

FWCI: 6.316

Cites:

Cited by: 27

Related to: 10