Work

Brand Management Innovation: A Construction of Brand Experience Identification System

Year: 2013

Type: article

Source: Journal of Applied Sciences

DOI: 10.3923/jas.2013.4477.4482

Authors: Jun Yao, Xuan Wang, Zhibin Liu

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2330168697

FWCI: 0.991

Cites: 7

Cited by: 13

Related to: 10