Work

Effects of materialism and religious values on attitudes towards cause-related marketing

Year: 2014

Type: article

Source: Social Business

DOI: 10.1362/204440814x14024779688151

Authors: B. Zafer Erdoğan, Tolga Torun, Sevgi Gönüllüoğlu

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2330195464

FWCI: 1.582

Cites:

Cited by: 7

Related to: 10