Work

Perceived Price and Product Perceptual Variables

Year: 1973

Type: article

Study design: Observational Study

Source: Journal of Marketing Research

DOI: 10.1177/002224377301000116

Author: James R. Bettman

Institution: University of California, Los Angeles

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2330413610

FWCI: 3.401

Cites: 7

Cited by: 22

Related to: 10