Work

Forever a fan: Reflections on the branding of death and the production of value

Year: 2012

Type: article

Source: Anthropological Theory

DOI: 10.1177/1463499613478096

Author: Jenny Huberman

Institution: University of Missouri–Kansas City

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2330833857

FWCI: 0.713

Cites: 43

Cited by: 6

Related to: 10