Work

Les clients comptes clés sont-ils vraiment traités différemment ? Le point de vue des clients

Year: 2004

Type: article

Study design: Observational Study

Source: Recherche et Applications en Marketing (French Edition)

DOI: 10.1177/076737010401900401

Authors: Bjorn Sven Ivens, Catherine Pardo

Institutions: Friedrich-Alexander-Universität Erlangen-Nürnberg, École de management de Lyon

Language: French

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2330908047

FWCI:

Cites: 66

Cited by: 18

Related to: 10