Work

Effects of Group Influences on Consumer Brand Preferences

Year: 1966

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224376600300108

Author: James E. Stafford

Institution: University of Houston

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Ford Foundation

OpenAlex ID: W2331045486

FWCI:

Cites: 5

Cited by: 148

Related to: 10