Work

Perception of Self, Generalized Stereotypes, and Brand Selection

Year: 1968

Type: article

Study design: Observational Study

Source: Journal of Marketing Research

DOI: 10.1177/002224376800500107

Authors: Edward L. Grubb, Gregg Hupp

Institution: Portland State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2331433992

FWCI: 16.85

Cites: 11

Cited by: 276

Related to: 10