Work

Cyclical Policy on the Advertising Appropriation

Year: 1951

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224295101500301

Author: Joel Dean

Institution: Columbia University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2331434489

FWCI:

Cites: 2

Cited by: 11

Related to: 10