Work

Comparative Analysis of the Relative Effectiveness of One- and Two- Sided Communication for Contrasting Products

Year: 1987

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1987.10673056

Authors: Linda L. Golden, Mark I. Alpert

Institution: The University of Texas at Austin

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2331483834

FWCI: 5.413

Cites: 38

Cited by: 113

Related to: 10