Work

A semiotic analysis of consumer-generated antibranding

Year: 2014

Type: article

Source: Marketing Theory

DOI: 10.1177/1470593114540677

Author: S. Umit Kucuk

Institution: City University of Seattle

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2331497161

FWCI: 12.82

Cites: 59

Cited by: 84

Related to: 10