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How Does Brand Awareness-Attitude Affect Marketing Strategy?

Year: 1967

Type: article

Source: Journal of Marketing

DOI: 10.2307/1249470

Author: Dik Warren Twedt

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2331578587

FWCI:

Cites:

Cited by: 10

Related to: 10