Work

Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation

Year: 1986

Type: article

Source: Journal of Marketing Research

DOI: 10.2307/3151772

Authors: C. Whan Park, S. Mark Young

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2331589466

FWCI: 35.93

Cites: 26

Cited by: 627

Related to: 10