Work

The Macromarketing/Micromarketing Dichotomy: A Taxonomical Model

Year: 1982

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298204600305

Authors: Shelby D. Hunt, John J. Burnett

Institution: Texas Tech University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2331736494

FWCI: 9.225

Cites: 48

Cited by: 103

Related to: 10