Work

A Measure of Brand Acceptance

Year: 1972

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224377200900207

Author: David A. Aaker

Institution: University of California, Berkeley

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2331785352

FWCI: 5.048

Cites: 10

Cited by: 23

Related to: 10