Work

Music and Responses to Advertising: The Effects of Musical Characteristics, Likeability and Congruency

Year: 2009

Type: article

Source: Recherche et Applications en Marketing (English Edition)

DOI: 10.1177/205157070902400401

Author: Jean-Philippe Galan

Institutions: Centre National de la Recherche Scientifique, Université de Toulouse, Université Toulouse Capitole

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2331903531

FWCI: 2.074

Cites: 58

Cited by: 45

Related to: 10