Work

Analyzing Incremental Sales from a Direct Mail Coupon Promotion

Year: 1989

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298905300308

Authors: Kapil Bawa, Robert W. Shoemaker

Institution: New York University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2332133253

FWCI: 7.862

Cites: 17

Cited by: 152

Related to: 10