Work

"Fair" or "Psychological" Pricing?

Year: 1972

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224377200900126

Author: Jan Stapel

Institution: Kantar (Netherlands)

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2332213323

FWCI: 2.524

Cites: 5

Cited by: 22

Related to: 10