Work

The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions

Year: 1998

Type: article

Source: Journal of Marketing

DOI: 10.2307/1252160

Authors: Dhruv Grewal, Kent B. Monroe, R. Krishnan

Institutions: University of Miami, University of Illinois Urbana-Champaign, University of Illinois System, California Polytechnic State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2332368680

FWCI: 28.64

Cites: 50

Cited by: 994

Related to: 10