Work

Repeat-Purchase Estimation and the Linear Learning Model

Year: 1968

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224376800500310

Author: J. Douglas McConnell

Institution: SRI International

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2332394845

FWCI: 8.424

Cites: 8

Cited by: 22

Related to: 10