Work

Developing International Advertising Strategy

Year: 1980

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298004400411

Authors: Michael Colvin, Roger Heeler, Jim Thorpe

Institutions: York University, University of Manchester

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2332599183

FWCI: 6.234

Cites: 8

Cited by: 54

Related to: 10