Work

A Lifetime of Consumer Brand Experiences: A Grounded Theory Approach

Year: 2010

Type: conference-paper

Source: Adelaide Research & Scholarship (AR&S) (University of Adelaide)

Authors: Svetlana Bogomolova, Christopher Villani, Natasha Kapulski

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2332848100

FWCI: 1.396

Cites: 33

Cited by: 1

Related to: 10