Work

The Impact of the Marketing Concept on New Product Planning

Year: 1980

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298004400103

Authors: Leigh Lawton, A. Parasuraman

Institutions: University of St. Thomas - Minnesota, Texas A&M University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2332984352

FWCI: 15.59

Cites: 14

Cited by: 208

Related to: 10