Work

Conceptualisation et mesure de l'implication

Year: 1989

Type: article

Source: Recherche et Applications en Marketing (French Edition)

DOI: 10.1177/076737018900400104

Author: Pierre Valette-Florence

Institution: Centre d'Etudes et de Recherches Appliquées à la Gestion

Language: French

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2333063802

FWCI: 3.145

Cites: 72

Cited by: 63

Related to: 10