Work

Marketing High Technology: An Insider's View

Year: 1987

Type: article

Source: Journal of Marketing

DOI: 10.2307/1251255

Authors: James A. Narus, William H. Davidow, William L. Shanklin, John K. Ryans

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2333192195

FWCI: 1.804

Cites:

Cited by: 52

Related to: 10