Work

NBD Model of Repeat-Purchase Loyalty: An Empirical Investigation

Year: 1969

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224376900600108

Author: Gary L. Grahn

Institutions: Owens-Illinois (United States), University of Rochester

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2333437469

FWCI: 21.3

Cites: 7

Cited by: 47

Related to: 10